Klaviyo Flows That Drive Revenue

Email marketing is one of the most powerful ways to grow an online store. The best part? With Klaviyo flows, you can automate emails that bring in 20–40% of your total eCommerce revenue—without extra work.

In this blog, we’ll break down the 5 Klaviyo flows proven to drive revenue, along with benchmarks and best practices to maximize results.

1. Welcome Flow

Your welcome flow is your first chance to impress new subscribers. Done right, it can generate up to 15–20% of total email revenue.

What to include:

• A warm thank you message.

• A clear brand story (why shop with you).

• A first-purchase discount or free shipping.

👉 Benchmark: Welcome emails have an average open rate of 50–60% and a click rate of 20–30% in Klaviyo.

2. Abandoned Cart Flow

About 70% of online carts are abandoned—but the good news is you can recover a big chunk of them. Klaviyo’s abandoned cart flow is one of the highest-earning automations.

Best practices:

• Send 2–3 emails spaced over 24–48 hours.

• Add urgency with “low stock” or “last chance” language.

• Include product photos and customer reviews for trust.

👉 Benchmark: Abandoned cart flows recover 20–30% of lost sales on average.

3. Browse Abandonment Flow

Not everyone adds items to their cart, but if they browse, they’re interested. This flow turns window shoppers into buyers.

What to send:

• A reminder of the product(s) they viewed.

• Recommendations for similar items.

• Gentle encouragement to return.

👉 Benchmark: Browse abandonment flows earn about $2–$4 per recipient and can contribute 8–12% of total email revenue.

4. Post-Purchase Flow

The sale isn’t the end—it’s the beginning of a relationship. Post-purchase flows build loyalty and increase lifetime value.

Key elements:

• Order confirmation & thank you email.

• Product education (“how to use” guides).

• Cross-sell or upsell suggestions.

• Review or referral request.

👉 Benchmark: Post-purchase flows often account for 10–15% of total revenue and boost repeat purchases by 20–30%.

5. Win-Back Flow

Subscribers go cold over time, but you don’t have to lose them. A strong win-back flow can re-activate 10–20% of inactive customers.

What works best:

• A friendly “We miss you” message.

• New product highlights or trending collections.

• Special incentives like discounts or loyalty points.

👉 Benchmark: Win-back emails achieve a 10–12% open rate and deliver strong ROI since they target your existing list.

Final Thoughts

Klaviyo flows aren’t just about sending emails—they’re about creating customer experiences that build trust and drive sales.

Here’s a quick recap of revenue-driving flows:

• Welcome Flow: 15–20% of email revenue.

• Abandoned Cart: Recovers 20–30% of lost sales.

• Browse Abandonment: 8–12% of revenue.

• Post-Purchase: Boosts repeat purchases by 20–30%.

• Win-Back: Reactivates 10–20% of inactive customers.

👉 When set up correctly, these automations can bring in 30–45% of your total eCommerce revenue—on autopilot.

If you’re ready to scale, start with one flow, track performance in Klaviyo’s dashboard, and keep testing subject lines, timing, and offers.

Your email list is your most valuable asset—and Klaviyo flows turn that list into real profit.