Real results from real Shopify stores
Detailed case studies with actual revenue numbers — plus 20 email designs from real client projects. This is the work, not just talk.
Dog Grooming Store: From $1,500 → $28,000/month in 90 days
Email revenue
+1,766% growth
A US-based dog grooming Shopify store had a great product but their email setup was barely earning them anything. Their flows were weak, their list wasn't segmented, and most emails were landing in spam. Within 90 days of rebuilding their entire Klaviyo system, they hit $28,000/month in email revenue — making email their #1 revenue channel.
20 email designs from real client projects
Every email below was designed in Figma and hand-coded into Klaviyo. Click any design to see it full-size.
More wins from real Shopify stores
Each case below shows the exact problem, my solution, and the measurable results — so you know what to expect.
Health & Beauty Brand — Deliverability Rescue
USA
Their open rates had crashed from 28% to 8% over six months. Most emails were landing in spam. SPF and DKIM were misconfigured, their sender reputation had tanked, and they were losing thousands in monthly revenue. They were considering shutting down email altogether.
I conducted a full deliverability audit, fixed SPF/DKIM/DMARC records, ran a 14-day domain warm-up, cleaned 12,000+ inactive subscribers from the list, and rebuilt their sender reputation with engaged audiences first. I also rewrote their sending strategy to prioritize high-engagement segments.
Home Goods Store — Welcome & VIP Flow Rebuild
USA
Strong first-time buyers but customers rarely came back. Their welcome flow was a single thank-you email, and they had no VIP recognition for top spenders. CLV was stuck at $87 — far below their $200 industry benchmark. They were losing 70% of customers after the first purchase.
Built a 5-email welcome series that educated new subscribers on the brand story, plus a 4-email VIP flow triggered by repeat purchase behavior. Set up RFM segmentation to identify high-value customers automatically. Added personalized product recommendations based on past orders.
Sustainable Apparel Brand — Full Klaviyo + SMS Setup
UK
A growing UK apparel brand was running on Mailchimp basic templates, no flows, no SMS. They had a 18,000-person email list but were only sending occasional newsletter blasts. Cart abandonment was high (76%) and they had no way to recover lost sales automatically.
Migrated their entire email program from Mailchimp to Klaviyo. Built 5 core flows (Welcome, Cart, Browse, Post-Purchase, Win-Back) with brand-matched designs from Figma. Set up SMS via Postscript with cart abandonment + new launch flows. Created 4 advanced segments for targeting.
Supplement Brand — Subscription Retention Engine
Netherlands
A subscription-based supplement brand had high subscription churn — 38% of customers cancelled within 90 days. They had no replenishment reminders, no education flows, and no win-back automation for lapsed subscribers. Each lost subscriber cost them ~$420 in lifetime value.
Designed a complete retention system: replenishment reminder flow (3 emails), education series with product usage tips, churn prevention flow triggered by subscription pauses, and a 5-email win-back sequence for cancelled subscribers. Integrated all flows with ReCharge subscription data.
Specialty Coffee Brand — From Zero Email Setup to $14K/mo
Australia
A new specialty coffee Shopify brand launched 4 months earlier with zero email infrastructure. They had 2,400 subscribers from a popup but no welcome flow, no abandoned cart, no segmentation. They were leaving an estimated $10K+ on the table every month from missed email opportunities.
Built their entire Klaviyo program from scratch over 3 weeks: 3 core flows (Welcome, Cart, Post-Purchase), 8 monthly campaign templates with brand-matched coffee photography, advanced segmentation by roast preference, and a list-growth popup that converted 4.2% of visitors.
Niches I've worked with
Diverse experience across Shopify verticals — each with their own retention dynamics.
Want to be the next case study?
Book a free 30-minute audit. I'll review your store, your current email setup, and tell you exactly what's leaving money on the table — no pressure, just a clear plan.
